Print + Packaging

In this project, I led the concept and execution of a packaging and print system designed to feel as personal as it was functional. The goal was to create an unboxing and in-hand experience that extended beyond utility—one that reflected the brand’s voice, built emotional connection, and invited the customer into a curated, physical moment.

By combining user research, material exploration, dieline development, and visual storytelling, I crafted packaging that didn’t just hold a product—it told a story. Each detail, from typography to texture, was designed to align with user expectations, retail constraints, and brand aspirations.

My role: Bridging beauty and function through hands-on design