True Classic

True Classic is a menswear brand redefining everyday basics with a focus on fit, comfort, and confidence. I tapped into their bold brand voice and clean aesthetic to create a shopping experience that feels as effortless as their tees. Drawing on lifestyle imagery and conversion-minded UX, I helped bridge the gap between utility and style—making every scroll feel like a flex.

My role: Tailor the digital experience & turn scrolls into sales.

The Process

Applying Conversion-Driven Principles

Translated True Classic’s bold, confident brand identity into a streamlined digital experience focused on ease and impact.
Used clean layouts, clear CTAs, and on-brand visuals to guide users from product discovery to checkout with minimal friction.

Showcasing Data-Backed Value Props

Identified opportunities to reinforce brand trust by integrating product statistics and social proof throughout the user journey.
Designed stat-rich modules that highlighted customer satisfaction, fit precision, and return rates to drive home value and credibility.

Testing, Optimization, and Iteration

Worked with the team to A/B test stat placements, messaging hierarchies, and layout variations to see what converted best.
Leveraged performance data and user behavior insights to refine how and where brand stats were surfaced—maximizing engagement and conversions.

DD_TCT10_HoodieBranded_10v_BuiltToLast_MultiSku_9x16.png

DD_TCT09_SSCrewBranded_AthleticBuild_ValueProps_Colorways_9x16.png

DD_TCT09_SSCrewBranded_AthleticBuild_MuscleEnhancing_Flatlay_9x16.png

DD_TCT17_SSCrewDadBodBranded_5v_ComesWithAge_9x16_V1.png

DD_TCT17_SSCrewDadBodBranded_5v_ComesWithAge_Lifestyle_9x16_V1.png

DD_TCT19_AthleticCrewProductFocused_6v_AdaptsToEveryMove_9x16_V1.png

DD_TCT19_AthleticCrewProductFocused_6v_YearAfterYear_9x16_V1.png

DD_TCT19_AthleticCrewProductFocused_6v_ClingToOdor_9x16_V1.png

DD_TCT19_AthleticCrewProductFocused_6v_ThisBreathable_9x16_V1.png

Conclusion and Scaling Success

Scaling

Scaled stat-focused content strategies across high-impact marketing touchpoints, using performance data to amplify what resonated most with customers.
Encouraged a testing culture within the team—where insights from stat placements and messaging experiments drove continuous UX and conversion improvements.

Conclusion

I refined True Classic’s digital storytelling by integrating performance-driven statistics into the brand’s visual — bridging the gap between product value and customer trust. As True Classic continues to grow its audience and expand offerings, the use of proven, data-backed elements ensures its digital experience remains authentic, persuasive, and primed for conversion at every stage of the funnel.